Job Description

A leading U.S. operator in the regulated real-money gaming space is seeking a Vice President of Marketing to own and execute its B2C marketing strategy.

This executive role will lead Acquisition, Retention, Brand, and Content strategies across both digital and traditional channels. The successful candidate will bring deep online gaming marketing expertise, data-driven thinking, and a proven ability to lead and scale high-performing teams in regulated environments.

This is a full-time, in-office role based in Louisville, Kentucky. US Visa & relocation assistance provided if required.

Key Responsibilities

• Develop and deliver the overall marketing strategy across U.S. regulated markets.
• Own customer acquisition, retention, and reactivation initiatives to hit commercial growth KPIs.
• Define and execute on customer segmentation strategies to improve player lifecycle and engagement.
• Build compelling value propositions that drive brand differentiation and resonate with key audiences.
• Oversee all marketing functions including campaign planning, media buying, affiliate strategy, content, brand, and VIP marketing.
• Partner with data and BI teams to embed performance insights into marketing decision-making.
• Analyze competitor strategies and market trends to ensure responsiveness and differentiation.
• Lead and develop a cross-functional marketing team in a fast-paced, results-oriented environment.

Candidate Profile

• 5–10 years’ experience in online gaming marketing (sportsbook, casino or horse racing).
• 10+ years’ experience in digital marketing, ideally across both performance and brand channels.
• Deep understanding of player acquisition, retention, CRM, and campaign optimization.
• Strong knowledge of affiliate ecosystems, VIP program strategy, and media channel management.
• Experience with TV production and/or media buying is a plus.
• Demonstrated ability to manage P&L accountability and marketing ROI in a regulated space.
• Natural team leader with strong communication and stakeholder management skills.

Why Apply?

This is an opportunity to shape the marketing future of a major real-money gaming operator with nationwide ambitions. You’ll join a talented leadership team with the resources and roadmap to scale operations and marketing performance in regulated markets across the country.

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