Job Description

Prioritized Must Have Skills for the Director of Category Development:

1. Master’s degree in marketing, Business, Economics, or related field.

2. 5-8 years of work experience in a corporate environment, in category development and insights roles in a collaborative environment.

3. Highly skilled in with syndicated, consumer, and other insight data sources (IRI Circana, Nielsen, Numerator, etc.)

4. 5 years of experience building comprehensive Intelligence and Insights programs.

5. 3 years working in a consultative and advisory capacity, building category, brand, and go-to-market strategies.

Requirements of the Director of Category Development:

• Master’s degree in marketing, Business, Economics, or related field.
• 5-8 years of work experience in a corporate environment, in category development and insights roles in a collaborative environment.
• Highly skilled in with syndicated, consumer, and other insight data sources (IRI Circana, Nielsen, Numerator, etc.)
• 5 years of experience building comprehensive Intelligence and Insights programs.
• 3 years working in a consultative and advisory capacity, building category, brand, and go-to-market strategies.
• Change management and capability management experience is desirable.
• Strong analytical background, with clear understanding of different analytics / insights methodologies and frameworks.
• Leadership, with excellent communication, networking, collaborative and relational skills.
• Strong analytical, consultative, and problem-solving skills.
• Availability and service-oriented mindset.
• Organized and strong planner.
• Research and growth mindset, with a great ability to communicate and present insights to a non-technical audience.
• Category development, insights, and management.
• Strategy, competitive, consumer, customers, and brand insights.
• Working knowledge of supply chain and manufacturing.
• Proficient in Syndicated Platforms Microsoft Excel and PowerPoint.
• Can perform the functions of the job with or without reasonable accommodation.
• Desirable:
• Background working in CPG, agriculture, and animal protein industries.
• Knowledge of the brand management process, marketing mix model, digital marketing and analytics experience, new product development experience.

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